Growth Marketing Director Apply now
MasayaCo is a sustainable furniture company committed to merging craftsmanship with eco-friendly practices. Each furniture piece is crafted from the wood grown in reforestation projects - with over 1.2 million trees planted to date. With showrooms in Nicaragua, Costa Rica, Panama, and the United States (Nashville & Berkeley), our mission is to offer high-quality, ethically sourced furniture that celebrates artistry, sustainability, and functionality. MasayaCo’s flagship online store, www.masayacompany.com aims to create a seamless shopping experience that resonates with our customers' values and aspirations.
As the Growth Marketing Director at MasayaCo, you'll play a pivotal role in driving the growth and success of our online store. Your responsibilities will encompass overseeing various facets of marketing, public relations, online initiatives, and influencer engagement to propel the brand's presence and sales.
- Strategic Leadership: Develop and execute a comprehensive growth marketing strategy aligned with the company's goals, leveraging data-driven insights to optimize performance.
- Online Store Management: Oversee www.masayacompany.com, ensuring a user-friendly interface, seamless navigation, and high-converting customer journey. Collaborate with the digital team for continuous website improvements.
- Public Relations Initiatives: Devise and implement PR campaigns to enhance brand visibility, manage media relations, and foster strategic partnerships to elevate MasayaCo's profile. Ensure good use of the brand in external outlets.
- Online Marketing Spend Oversight: Manage and optimize the online marketing budget across various channels (PPC, social media, etc.), ensuring maximum ROI and scalability. Collaborate with external consultants and oversee campaign management and spend.
- Influencer Engagement and Content Creation: Lead the identification, negotiation, and collaboration with influencers aligned with MasayaCo's values. Oversee the creation of compelling content showcasing our furniture pieces.
- Performance Analysis and Reporting: Implement robust analytics and tracking systems to measure campaign performance, derive actionable insights, and present comprehensive reports to key stakeholders.
Qualifications and Skills:
- Proven Experience: Minimum of 7+ years in marketing roles, with a focus on growth marketing, preferably in e-commerce or retail sectors.
- Strategic Vision: Strong strategic thinking and ability to develop and execute growth-oriented marketing plans.
- Digital Acumen: Proficiency in digital marketing channels, analytics tools, and e-commerce platforms.
- Leadership Skills: Demonstrated ability to lead and inspire teams, fostering a collaborative and results-driven environment.
- Communication: Excellent written and verbal communication skills, adept at relationship-building and negotiation.
- Analytical Mindset: Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Adaptability: Thrive in a fast-paced, dynamic environment, and agile in responding to changing market trends.
- Experience with Shopify platform is a plus.
Join Our Team:
At MasayaCo, we believe in fostering a culture of innovation, creativity, and sustainability. If you are passionate about leveraging your expertise to drive growth in a purpose-driven company, we invite you to be part of our journey in redefining sustainable living through exquisite furniture craftsmanship.
Please submit your resume and a cover letter outlining your experience and vision for growth marketing at MasayaCo to email@example.com.